Looking for a box to put me in?
You'll find a whole warehouse.
Founder of Onboardly. Led data products in Data Services at Optimizely, with strategy roles at Deloitte and Booz Allen. Eight shipped products, one bootcamp, and the TEDxAmsterdam speaker team later... I do a lot, and I do it well.
Built & led at
The Collection
Selected work · shippedOnboardly
AI customer-success platform — health scoring & outreach for B2B teams.
Kora
AI coach that helps immigrants pass the Dutch integration exam.
WaitWho
AI-native relationship intelligence & lead scoring.
SommSomm
Your pocket sommelier — a confident wine pairing in under a minute.
Eksplore
Waar zal je heen? Spontaneous day trips for Dal Vrij travelers.
Sugar
Borrow, buy, and sell with neighbors you trust... gewoon uit je buurt.
Constellation
Interactive map of the Prosus founders network & synergies.
GTM Hub
Prospecting command center — LinkedIn sync, email intel, AI sequencing.
OptiAsk
LLM product democratising data access for non-technical users.
I had the privilege of being mentored by Alex through AI4ALL while she was building her own founder journey, and her support was game-changing. She combines strategic clarity with genuine warmth, and a rare mix of founder experience, business insight, and generosity. She helped me see past old assumptions, reconnect with my strengths, and take real steps forward — from shaping my consulting focus to publishing my website. If you're lucky enough to collaborate with Alex, take the opportunity.
Lynn Weir
Interim Digital Leader · mentored through AI4ALL
I help audiences see how AI actually ships.
From a founder and strategy leader who co-leads the TEDxAmsterdam speaker team: honest talks on AI strategy, building products that ship, and the GTM behind them. No hype, no hand-waving.
The Activation Operator Bootcamp
8 weeks. 12 seats. $4,000. Learn to run customer activation end-to-end — from pre-kickoff to renewal — directly from the founder of Onboardly.
Bring me in where breadth and execution matter.
I'm building Onboardly, and I take on a small number of engagements where my range across product, GTM, and data actually compounds.
Fractional & interim leadership
Product and customer leadership when you need senior execution now, not another hire cycle.
Speaking & workshops
Keynotes and hands-on sessions on AI products, activation, and the founder operating system.
Consulting
Onboarding, activation, and retention — from signed contract to first value, made scalable.
AvailabilityAmsterdam-based · works in Dutch and English · open to remote across Europe and on-site in the Netherlands.
Writing
All posts →The implementation tax: where B2B companies quietly lose the customers they already won
Sales closed the deal. Then the customer goes quiet and disappears before they ever feel the value. That gap has a price... and almost nobody puts it on the invoice.
2026-07-08The American who moved to consensus-land
What building companies in the Netherlands taught me that Silicon Valley never could... on directness, the famous Dutch 'no,' and why the slower path to a decision often ships the better product.
2026-07-07Onboarding is not activation (and your dashboard is lying to you)
'They finished onboarding' feels like a win. It's often the exact moment a customer decides to leave. The difference between checking the box and feeling the value is the whole game.
Strategy leader and founder-operator across AI product, GTM, and venture.
I'm Alexandra van Viegen — founder of Onboardly, building AI products that ship and stick. Before Onboardly I led data products in Data Services at Optimizely, where I built a churn model that safeguarded $9M ARR and piloted OptiAsk, an LLM product for non-technical users.
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