Writing

• 2026-07-09

  The implementation tax: where B2B companies quietly lose the customers they already won

  Sales closed the deal. Then the customer goes quiet and disappears before they ever feel the value. That gap has a price... and almost nobody puts it on the invoice.

• 2026-07-08

  The American who moved to consensus-land

  What building companies in the Netherlands taught me that Silicon Valley never could... on directness, the famous Dutch 'no,' and why the slower path to a decision often ships the better product.

• 2026-07-07

  Onboarding is not activation (and your dashboard is lying to you)

  'They finished onboarding' feels like a win. It's often the exact moment a customer decides to leave. The difference between checking the box and feeling the value is the whole game.

• 2026-07-06

  Agents that earn their keep

  Everyone's building AI agents. Almost none of them make it into real back-office work. The gap isn't intelligence... it's trust, guardrails, and knowing what to automate versus redesign.

• 2026-07-05

  There's no such thing as balance (and other lies we tell working moms)

  Running a company and raising small humans at the same time... not the highlight reel, but the actual operating system: what I cut, what I protect, and why 'balance' was the first thing to go.

• 2026-06-21

  From demo to done: why most AI products stall

  The gap between a great AI demo and a product people use every day — and how to close it.

• 2026-06-21

  Don't skip the founder profile

  A jack of all trades, a Head of Retention interview, and a 1am SQL session the night before... why the resume that looks 'all over the place' is often the most interesting one in the stack.

• 2026-06-20

  The best product managers know it's all retention

  Acquisition gets the applause. Retention tells you whether you actually built something people need... here's what the best PMs obsess over, and what most teams skip.

• 2026-03-06

  Exceptionals, and the leadership I'd been practicing all along

  Ingrid Tappin's Exceptionals gave me language for something I'd done my whole life... Identity Intelligence. A few of my truths, all at once, and why I stopped hiding them.